When Shakespeare had Juliet say the famous words “What’s in a name? That which we call a rose by any other name would smell as sweet”, he meant that a name is an arbitrary construct, that if replaced by any other name, will not change the identity of the name-bearer. This concept might work for common names used by romantic authors, but it does not apply to the scientific names of taxa.
But what are scientific names and why do they often seem arbitrary and volatile to non taxonomists? Read more in Samyn et al (2010)